One voice. The
creation of a unified, strong, national voice for the surveying profession is
our goal. This will require that
we all learn to use the new tools that are available today -- you
know what tools we're talking about. Not your GPS receivers, not your total
stations, but the communications tools our teenagers use almost every
hour of their waking lives.
Most surveyors know they're part of a
long-standing proud profession at the core of most of what America has
been built on. But boasting about our good deeds has seemingly never been a part of
our moral fiber.
When you walk past the massive billboard fronting a construction
site, you can almost always learn who the architect, interior designer, landscape
architect, or engineer on the project is. But who laid the ground work? Who did the surveying? Good luck trying to
find out.
We hear you. We intend to upgrade how we communicate with each other and
the nation at large. We've gone
about conducting the business of our professional society, but to a great
extent have forgotten the we need to broadcast the essence of our vital
efforts to multiple audiences: the news media, the public, Capitol Hill and
other professions.
All that changes beginning now. This change in direction will not occur overnight and will
require that we (and possibly you) learn new techniques to communicate (but
hey, we are surveyors, and incorporating new technologies has always been our
strong suit, right?).
In order to achieve these goals, we need to embrace
the 21st century. We need to be able to communicate our
thoughts at the speed of light, or more accurately,
the speed of social media.
How we will do this? Modern communications. Blogs. Tweets. All aspects of the Internet and yes, even the established yet proven
print media. The goal is really
quite simple: to get a precise (yet constantly evolving) understanding of the
key issues that impact the way you do your job as surveyors, to identify what
needs to be accomplished, and to communicate these concerns to the appropriate
decision makers.
This is just a start, but an important one in which we will
work collaboratively with you to develop the national voice we so strongly need
and deserve.