Friday, February 1, 2013

One Voice


One voice. The creation of a unified, strong, national voice for the surveying profession is our goal. This will require that we all learn to use the new tools that are available today -- you know what tools we're talking about. Not your GPS receivers, not your total stations, but the communications tools our teenagers use almost every hour of their waking lives.

Most surveyors know they're part of a long-standing proud profession at the core of most of what America has been built on. But boasting about our good deeds has seemingly never been a part of our moral fiber.

When you walk past the massive billboard fronting a construction site, you can almost always learn who the architect, interior designer, landscape architect, or engineer on the project is. But who laid the ground work? Who did the surveying? Good luck trying to find out.

We hear you. We intend to upgrade how we communicate with each other and the nation at large. We've gone about conducting the business of our professional society, but to a great extent have forgotten the we need to broadcast the essence of our vital efforts to multiple audiences: the news media, the public, Capitol Hill and other professions. 

All that changes beginning now. This change in direction will not occur overnight and will require that we (and possibly you) learn new techniques to communicate (but hey, we are surveyors, and incorporating new technologies has always been our strong suit, right?).

In order to achieve these goals, we need to embrace the 21st century. We need to be able to communicate our thoughts at the speed of light, or more accurately, the speed of social media. 

How we will do this? Modern communications. Blogs. Tweets. All aspects of the Internet and yes, even the established yet proven print media. The goal is really quite simple: to get a precise (yet constantly evolving) understanding of the key issues that impact the way you do your job as surveyors, to identify what needs to be accomplished, and to communicate these concerns to the appropriate decision makers.

This is just a start, but an important one in which we will work collaboratively with you to develop the national voice we so strongly need and deserve.

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